Rumble is now on Arkham

Online video-hosting platform and cloud services provider, Rumble, has been identified on Arkham for the first time, with its Bitcoin address, 3AKtS, finally linked to the entity. Rumble currently holds 210.82 BTC, worth over $21.65M, which are held in custody by Anchorage Digital, an institutional crypto platform.

The identification of the wallet by the Arkham Intel Platform provides public verification of the company's treasury holdings. Furthermore, the use of a custodian like Anchorage Digital is a common practice for institutions, as it provides a secure, regulated solution for safeguarding digital assets rather than managing the private keys directly.

In December last year, Rumble received a $775M strategic investment from stablecoin behemoth, Tether. The investment came shortly after their announcement to diversify their treasury funds into Bitcoin. They made their first purchase in January 2025, according to their CEO, Chris Pavlovski, on X. This was later confirmed by an official announcement in March from the company, with 188 BTC acquired at an average price of $91,000 per Bitcoin.

This move to allocate a portion of their corporate treasury to Bitcoin, funded in part by the new strategic investment, aligns Rumble with other public companies adopting a similar strategy. Holding Bitcoin is often seen as a way to hedge against inflation and to signal a forward-thinking approach that resonates with the platform's user base.