Brazil's First BTC Treasury Company Holds $35M BTC

Bitcoin addresses controlled by Brazil-based online discount platform Méliuz have been publicly identified on-chain by Arkham. The company kicked off their Bitcoin acquisition strategy in early March 2025, with an announcement of their first purchase of 45.73 BTC. Over the past week, they’ve acquired another 274.52 BTC, bringing their total holdings to 320 BTC worth over $35M.

The public identification of these addresses by an analytics firm like Arkham provides a new layer of transparency, allowing investors and the public to verify the company's holdings directly on the blockchain. This move by Méliuz to place a significant sum into Bitcoin highlights a growing corporate interest in digital assets as a viable component for company treasuries.

Méliuz is also Brazil’s very first Bitcoin treasury company, joining the ranks of other similar companies worldwide such as Strategy and Metaplanet. The Bitcoin treasury business model has increased in popularity among smaller companies with Bitcoin’s meteoric rise, which have resulted in corresponding rallies in their respective stocks. Metaplanet, a Japanese Bitcoin treasury company, has seen their stock rise more than 202% this year, while Méliuz has seen a similar rally of 181% since the beginning of the year.

Adopting a "Bitcoin treasury" strategy essentially means the company is allocating a portion of its corporate funds to hold Bitcoin, treating it as a primary reserve asset. This approach is often seen as a hedge against inflation or a long-term store of value. The resulting stock rallies for companies like Méliuz and Metaplanet suggest that, in the current market, investors are reacting positively to this aggressive accumulation strategy.